The story so far: On February 27, the Supreme Court restrained Patanjali Ayurved from discrediting allopathy in its campaigns, and from advertising products that claim to cure chronic conditions. Patanjali’s ads present its products to people as a ‘permanent relief’, which is “misleading” and “a violation of the law”, the Bench remarked, citing provisions of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 (DMR&OA) and its Rules.